Privacy Policy

1. Who We Are

Wilsons Electrical Ltd, trading as Wilsons Systems, is a UK-registered company providing electrical, CCTV, security, smart home, audio visual, and networking services across Lytham St Annes, Blackpool, and the wider Fylde Coast and Lancashire area.

• Telephone: 01253 795050
• Address: 6E Peel Hall Business Village, Blackpool, Lancashire, FY4 5JX
• Website: www.wilsonssystems.com

For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), Wilsons Electrical Ltd is the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following personal data:

Information you provide directly

• Contact form submissions: your name, email address, telephone number, and the content of your message
• AI chatbot conversations: any information you share during a chat session, including your name, contact details, and enquiry details
• Telephone enquiries: details you provide when you call us
• Quotation requests: property details, project requirements, and contact information

Information collected automatically

• Cookie preferences: we store your cookie consent choice in your browser's local storage
• Basic analytics: anonymised page visit data via Cloudflare (our hosting provider), including country, browser type, and pages visited — no personally identifiable information is collected through analytics

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries: when you submit a contact form or use our chatbot, we use your details to respond to your enquiry and provide quotes
• To deliver our services: to carry out electrical, security, smart home, or other work you have commissioned
• To communicate with you: to provide updates on your project, arrange site visits, or follow up on enquiries
• To comply with legal obligations: to meet our obligations under electrical safety regulations, NICEIC requirements, and tax law

Legal basis for processing

We process your data on the following legal bases:

• Consent: when you voluntarily submit a contact form or start a chatbot conversation
• Contractual necessity: when processing is necessary to fulfil a contract for services
• Legitimate interests: to respond to enquiries, improve our services, and maintain our website
• Legal obligation: to comply with regulations and safety standards

4. Third-Party Services

We use a limited number of trusted third-party services to operate our website:

• Web3Forms — processes contact form submissions and delivers them to our email. Web3Forms does not store your data beyond delivery. Web3Forms Privacy Policy
• Cloudflare — hosts our website and provides security and performance services. Cloudflare may process basic, anonymised traffic data. Cloudflare Privacy Policy
• Google Fonts — serves the typefaces used on our website. Google may log basic request data (IP address, browser). Google Privacy Policy

We do not sell, rent, or share your personal data with any other third parties for marketing purposes.

5. Cookies and Local Storage

Our website uses minimal cookies and local storage:

• Cookie consent preference — stored in your browser's local storage (key: ws_cookies) to remember whether you have accepted or dismissed our cookie notice. This is not a cookie — it is a simple text value stored locally in your browser.
• Cloudflare security cookies — Cloudflare may set essential cookies (such as __cflb or __cf_bm) to provide security and performance features. These are strictly necessary and do not track you for advertising purposes.

We do not use any advertising cookies, tracking pixels, or third-party analytics cookies. We do not use Google Analytics.

6. How Long We Keep Your Data

• Contact form enquiries: retained in our email system for up to 24 months, then deleted unless they relate to an active project or ongoing customer relationship
• Chatbot conversations: chat transcripts are sent to our email for follow-up and are subject to the same 24-month retention period
• Project records: electrical certificates, invoices, and project documentation are retained for a minimum of 6 years in line with HMRC requirements and NICEIC record-keeping obligations
• Cookie preferences: stored in your browser until you clear your browser data

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: you can request a copy of the personal data we hold about you
• Right to rectification: you can ask us to correct inaccurate or incomplete data
• Right to erasure: you can ask us to delete your data (subject to legal obligations)
• Right to restrict processing: you can ask us to limit how we use your data
• Right to data portability: you can request your data in a structured, machine-readable format
• Right to object: you can object to processing based on legitimate interests

To exercise any of these rights, please contact us by telephone on 01253 795050 or via our contact form. We will respond within one month.

8. Data Security

We take reasonable steps to protect your personal data, including:

• SSL/TLS encryption on all pages of our website (provided by Cloudflare)
• Secure form submission via HTTPS
• Access to customer data restricted to authorised personnel only
• Regular review of our data handling practices

9. Children's Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

We would appreciate the opportunity to resolve any concerns directly — please contact us first and we will do our best to help.